Lively from Google…pages go 3D
Essentially I have been exploring the lively offering from google. In some ways it has the possibility to create a linger factor, that hard to manufacture stickyness that is the heart and soul of what we call web 2.0. Since the browser oriented 3D world is being offered in beta I really had little expectation of it. My online 3D world experience is limited to Second Life, and like many I have turned away from that interface after an exciting first few months. In this case I was interested immediately in the sorts of whimsical environments that are slowly being made possible to create, and some of the talented strategies of the makers who create them. Once I had downloaded the plugin and installed it I began happily blundering around figuring out how to add items and decorate spaces and well…its a little bit like playing dolls in a good way…having fun.
There is a little more depth to it than meets the eye. Personally I have not entirely figured out how to get my images or videos to load into the frames and the huge video jumbotron. Also I am not sure how to get the lively “room” to display in the blog correctly. Those are just momentary glitches …nothing an early adapter pauses for. After all when I started online with my own account I had to climb all the way to the top of the library just to get in front of an amber monitored terminal to crash onto the VAX.
There seem to be few offerings, at first that is. Since the service is itself created by employees working on their 20% time from google, I started to search for things using unusual or less usual search methods. Try clicking on the tags or name of an author say “Rich” and often times you will find a larger number of items pop up than the ones in the standard “catalog”. Wow spotted fur coat for kittie!
The whole idea is a little bit topsy turvey to the usual “web 2.0″ social networking service. Usually the user generates the content more or less, and the service provides the hosting. That has in the past been the formula that has caused services like tribe.net and Second Life to grow very quickly. In some ways lively is turning things around, they are limiting the content for now to that created by their own artists, however the primary place where the lively rooms are located is out embedded in blogs and websites. They make the content you provide the place and the mash up.
Some of the real limitations of Second Life and shared 3D spaces are made more apparent in Lively. Only 20 people can be in a room as visible active participants at a time. Additionally about another 80 can watch in a passive mode. The rooms are slower to load if they have more items or people in them, and at first you may only see a sort of skeleton shadow figure as your avatar loads in your shape and clothing. If you see a spinning green and white half-sphere on the floor that represents an object loading in to the view. Similarly a rough human frame means another person is loading into the room. Once you can see an chat with your fellow lively travelers you will find people from all over the world in the main popular rooms. Somehow once a room become popular people continue to flock there to see what it is like to experience it first hand.
If you see a colored thought bubble above a characters head it indicates that they are typing, the simplest way to enjoy this sort of interaction is to stick to simple pleasant very polite exchanges. Wait around and say hello, most of the time you will find some very interesting people and the few unpleasant ones can just be avoided. You can create private rooms also which is very different from Second Life. If you want to play in your dollhouse with just your pals you can do it without there being scripted bugs recording your im conversations or people using camera view to spy.
Slowly the offerings of shells and objects will increase, as well as the choice of customizable avatar. Some of the articles I read today mentioned a 3DS plugin for creators of content down the line and most of them mentioned that because items were listed as free obviously paid for items were coming soon.
Last year when I read about the mash up between social networks and google earth3D I thought that we were headed for a very down to earth corporate service after the very otherworldly Second Life. Just a year ago Second Life seemed right on the verge of becoming the “virtual everywhere” offering physical flagships in the cybersphere of their “grid” to corporations like Nike and countries like Sweden. Possibly google observed the unfolding and figured out from the other 3D avatar services that the teens butter their bread. Despite whatever sorts of strange press surrounded the curious and complicated fracturing of that world of promise for content creators several things conspired to make it a very improbable place to play ball in as an 3D art consultant. Most important was the general sense of scale that would get mis-translated because of the numbers of people “online” at any one time. Try telling a Dutch businessman that even though there are 30 million people online thousands are not going to be showing up at once at the festival they are envisioning (and which they want to pay you to help envision).
A shared environment has its limits and the number of people and objects in a space have a limit even in a virtual space. Actually especially in a virtual space, the largest group I have ever been a part of was at a innovators group the ” Metaversed” meeting in Second Life and that was about 75 people with people crashing constantly and the traditional second life horrible lag. Considering that most clients wanted to have mass gatherings with hundreds or thousands of visitors, often showing a promotional video at the same time …and all set in a feature rich content laden environment…well often it was just far too difficult to explain the limits. You have a customer who feels that they have given freedom to their imagination to captivate a worldwide audience, this is not the sort of person you want to have to explain the cold reality of rendering power to.
With lively from google the limitations are right on the surface. You can have twenty avatars in your space at once visible and you can use the provided content. There is a high quality and a sort of design uniformity to the offered features. Search around there is often more of it than first meets the eye. Mixing and matching 3D objects and spaces or shells with thematically driven avatars and clothing there are lots of possible combinations. Issues of scale and texture are mostly worked out and it is this level of quality helps to smooth over the strange visual cutaways and limited views inherent in any 3D landscape.
Since the service is growing quickly there is still a game like quality to it, collecting the hidden rare items and finding the more dynamic gadgets has been pretty fun so far. It is a little bit like collecting dolls or construction toys without having to worry about stepping painfully on one of the pieces in the middle of the night. Integration with sketchup seems possible. If there will be a 3DS plugin then blender 3D objects will be a source of possible content. Talk around town is that the Linux version and Mac OSX are swiftly coming next around the bend.
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The reception of these new units has certainly been warm so far.







































